Cookies Policy

Effective Date: October 2025

Brand: Muscle Gear

1. Introduction

This Cookies Policy (“Policy”) explains how Muscle Gear (“we,” “our,” or “us”) uses cookies and similar tracking technologies on our website located at https://musclegear.net (“the Site”).

This Policy forms part of our broader Privacy Policy and must be read together with it. By continuing to browse or use the Site, you acknowledge that you have read, understood, and agreed to the terms of this Policy and consent to the use of cookies as described herein, subject to your individual preferences and applicable law.

If you do not consent to the use of cookies, you must adjust your browser settings, use the cookie preference tool provided on the Site, or refrain from using our services.

2. Legal Basis for Processing

We process data collected through cookies in accordance with:

The Personal Information Protection and Electronic Documents Act (PIPEDA), which governs how organizations in Canada may collect, use, and disclose personal information in the course of commercial activities;
Applicable provincial privacy legislation (e.g., Law 25 in Quebec, if applicable); and
Any other relevant privacy and data-protection laws in the jurisdictions in which we operate.

Our use of cookies is based on consent where required by law and on legitimate interests where cookies are strictly necessary for the operation of the Site or delivery of requested services.

3. What Are Cookies

Cookies are small text files placed on your device when you visit a website. These files enable the recognition of your device and store information about your browsing preferences or activity. Cookies may be:

Session cookies, which are automatically deleted when you close your browser; or
Persistent cookies, which remain stored until they expire or are manually deleted.

Similar technologies, such as web beacons, pixels, and local storage objects, may also be used and are treated as cookies for the purposes of this Policy.

4. Categories of Cookies We Use

4.1. Strictly Necessary Cookies

These cookies are fundamental to the operation of the Site and enable core functionalities such as page navigation, secure access, and transaction processing. The Site cannot function properly without these cookies.

4.2. Functional Cookies

Functional cookies allow the Site to remember user preferences such as language, region, and display settings. They enhance the usability and customization of the Site but are not essential for its operation.

4.3. Performance and Analytics Cookies

These cookies collect aggregated, anonymous data about how visitors use the Site. They help us understand user behavior, identify issues, and improve content. We may use services such as Google Analytics, configured to anonymize IP addresses where required by law.

4.4. Marketing and Advertising Cookies

Marketing cookies are used to deliver relevant advertisements and track their effectiveness. They may be set by us or by authorized third-party providers such as Google Ads, Meta Pixel, or affiliate platforms. These cookies may profile your interests based on browsing history. We deploy these only where you have provided explicit consent.

4.5. Social Media Cookies

These cookies enable integration with social-media platforms such as Facebook, Instagram, and X (Twitter). They allow you to share content and may track your interactions even when you are not logged in to our Site.

5. Third-Party Cookies

The Site may contain cookies set by third parties acting as independent or joint controllers. Such third parties include analytics providers, advertising networks, and service partners. Each third party maintains its own privacy and cookie policies. We encourage you to review them directly. Muscle Gear is not responsible for third-party cookie practices beyond our control.

6. Purposes of Cookie Use

We may use cookies for the following lawful purposes:

Security: to authenticate users and protect against unauthorized access;
Performance Monitoring: to measure and enhance site stability and responsiveness;
User Experience: to remember preferences and deliver personalized content;
Analytics: to analyze aggregate site usage statistics;
Marketing: to deliver targeted offers, retarget ads, and evaluate campaign effectiveness;
Compliance: to record cookie-consent choices and maintain evidence of compliance with applicable laws.

7. Consent Management

When you first visit the Site, a banner or pop-up will request your consent to the use of cookies.

You have the right to:

Accept all cookies;
Reject all non-essential cookies; or
Customize your consent for specific categories.

You may modify your preferences at any time via the Cookie Settings link in the website footer or by clearing cookies in your browser. Your consent record is stored securely and may include your anonymized IP address, time stamp, and consent choices for auditing purposes.

8. Retention and Expiration

Cookie retention periods vary depending on type and purpose. Session cookies expire when your browser closes; persistent cookies may remain for up to 24 months unless deleted earlier. We periodically review stored cookies and purge expired entries.

9. Managing Cookies in Your Browser

You can control or delete cookies using your browser settings. Note that disabling cookies may limit the functionality or availability of certain Site features.

10. Data Transfers and International Processing

Where cookies or third-party services involve processing outside of Canada, we take reasonable measures to ensure that personal information receives protection consistent with PIPEDA principles. This may include contractual clauses, encryption, or anonymization techniques.

11. Security Measures

We implement appropriate administrative, technical, and physical safeguards to protect cookie-derived information against unauthorized access, alteration, disclosure, or destruction. These include secure-socket-layer (SSL) encryption, restricted access controls, and periodic vulnerability assessments.

12. Your Rights Under PIPEDA

Under PIPEDA, you have the right to:

Access personal information held by us;
Request correction of inaccurate or incomplete information;
Withdraw consent to processing where applicable; and
File a complaint with the Office of the Privacy Commissioner of Canada (OPC) if you believe your privacy rights have been violated.

Requests may be submitted to: [email protected]. We will respond within the timeframes required by law.

13. Policy Updates

We reserve the right to modify or replace this Policy at any time. Material changes will be communicated by updating the “Effective Date” and, where required, by additional notice (e.g., banner, email). Continued use of the Site after such changes constitutes acceptance.

14. Contact Information

Address: 1516 Rue de Lunebourg Laval, QC H7M 5K1

Email: [email protected]

Website: https://musclegear.net

15. Interpretation

This Policy shall be governed by and construed in accordance with the laws of the Province of Ontario and the federal laws of Canada applicable therein. Any disputes arising under or in connection with this Policy shall be submitted to the exclusive jurisdiction of the courts of Ontario, Canada.